thinking about the commercialism of the outdoors I always had the idea of misusing the TNF logo for some kinda funny shit. but all I came along with was some explicit statement because the funny shit was already taken. however it reminded me how powerful only 3 words can be and that they are probably more powerful than any 4word or even 5word constellation. just imagine THE FRIGGIN COLD NORTH FACE or THE BEAUTIFUL NORTH FACE. pretty worthless. so I had some fun cutting out my first linol print since kindergarten. not thinking about flipping the whole creation you can only read it in the right sense in front of your mirror. what now could serve as a statement of brainlessness could as well interpreted as even funnier. you decide.